With a combined 25 years experience in macro-brands and micro-brands,
self-funded production of more than 15,000 watches
and distributed across 80 retail locations in 15 countries across 4 continents;
Woodshores AB works with the creation, development and management of watch brands.



Relaunched in 2018, Siduna is a centenary brand of fine watches manufactured in South Sweden and targeted at discerning watch enthusiasts.

Distribution: direct sales.
MSRP from EUR 650 to EUR 2 500 (USD 750 to USD 3,000)



Created in 2007, Techné is a brand of military inspired affordable watches targeted at the bold, self-reliant and adventurous wearer. Swiss and Japan quartz movements.

Distribution: wholesale and online sales
MSRP from EUR 130 to EUR 300 (USD 150 to USD 350).



Since 2013, Woodshores AB provides support to watch brands and watchmaking entrepreneurs in various forms:

  • Brand positioning

  • Revision of business plan

  • Qualitative supply cost optimisation

  • Design optimisation for manufacturing