Looking at the last 7 years of this market suggests that the category might reach a plateau in 2025, with 250 million units per year.
Slow but steady growth forecast from 2020 to 2025 for the Swiss watch industry, despite the pandemic and the Russia-Ukraine conflict.
The Smartwatch hype, or when transitional technology is mistaken for self evident truth.
How Apple established the apple watch as a quasi luxury item.
How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.
A major transformation that the Swiss watch industry must undergo in order to face the challenges of the 21st century.
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