Relaunched in 2018, Siduna is a centenary brand of Scandinavian made fine watches targeted at discerning watch enthusiasts. Core values are passion, precision and performance.
Distribution: direct sales.
MSRP from EUR 1 860 to EUR 2 925 (USD 2,100 to USD 3,325)
Created in 2007, Techné is a brand of military inspired affordable watches targeted at the bold, self-reliant and adventurous wearer. Swiss and Japan quartz movements.
Distribution: multi channel
MSRP from EUR 130 to EUR 300 (USD 150 to USD 350).