Smart watches

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Transitional tech as self evident truth

The Smartwatch hype, or when transitional technology is mistaken for self evident truth.

Apple watch

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Smartwatches, and all that Glitters

How Apple established the apple watch as a quasi luxury item.

Woman 3040029 1280

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Brand Equity via Purchase Decision

How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.

Tesla Opens Permanent Store in Spain, Second Planned - Wards Auto

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Rethinking Watch Distribution

A major transformation that the Swiss watch industry must undergo in order to face the challenges of the 21st century.

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