Tiffany By Swatch Group, The Making Of A Failed Joint-Venture

The 2007 joint-venture between Tiffany and the Swatch Group died in the bud and led to litigation between the two companies. This research document looks into the mismatched expectations between a candid Tiffany board and a Swatch Group board that overestimated the elasticity of a brand.

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Showdown In Little Switzerland

In this research document we look at the historic webbing of the Swiss industry and how the influence of world crisis, banking and key influencers gave birth to the Swatch Group. Finding itself competing against its own clients in the twenty-first century, this industry giant has been taking controversial stances, and we speculate on how it could potentially backfire.

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