If you find the price luxury watches mind boggling, just think of it as being a consequence of the scale at which they are developed and produced. This entry compares a mass produced Epson calibre AL55 with a hand finished Minerva calibre M16.31.
This entry looks at five reasons why mechanical watches still attract consumer interest in a digital age: natural energy harvesting, specialized tool, self-explanatory, perennity and good resale value.
A counterintuitive example of how a premium product might actually end up costing less than a cheap one in the long run.
The tangible factors that make the differences between a $300 and $300,000 watch are essentially scale and R&D amortisation. Comparison between a Citizen BU0002-05P and a Roger Smith Series 4.
This research takes the example of one of the rare watches that is still produced today as it was 48 years ago, and uses historic accounts of its price to outline why and how a market inflation has quietly been orchestrated over the past half-century.Read More