Would you consider the Apple Watch high end, comparable to Rolex?

With their original 18K Apple Watch 1, the Cupertino company failed to learn tricks from an industry that it was claiming to disrupt, and inadvertently overengineered themselves out of any claim to the high end segment.


Tiffany By Swatch Group, The Making Of A Failed Joint-Venture

The 2007 joint-venture between Tiffany and the Swatch Group died in the bud and led to litigation between the two companies. This research document looks into the mismatched expectations between a candid Tiffany board and a Swatch Group board that overestimated the elasticity of a brand.

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