With their original 18K Apple Watch 1, the Cupertino company failed to learn tricks from an industry that it was claiming to disrupt, and inadvertently overengineered themselves out of any claim to the high end segment.
A counterintuitive example of how a premium product might actually end up costing less than a cheap one in the long run.
The 20th century distribution model that gave the watch industry its golden age seems to have reached its expiry date, but a 21st century distribution model is slowly emerging to take its place...
The tangible factors that make the differences between a $300 and $300,000 watch are essentially scale and R&D amortisation. Comparison between a Citizen BU0002-05P and a Roger Smith Series 4.