We explore the strength and limitations of a manhours model for qualitative evaluation of watch brands, from everyday luxury to ultra high end.

The pre-owned luxury watches would outweigh new ones by 5 to 1.

Looking at the last 7 years of this market suggests that the category might reach a plateau in 2025, with 250 million units per year.

Slow but steady growth forecast from 2020 to 2025 for the Swiss watch industry, despite the pandemic and the Russia-Ukraine conflict.

How the swatch group might have outsmarted everyone, themselves included.

The Smartwatch hype, or when transitional technology is mistaken for self evident truth.

How Apple established the apple watch as a quasi luxury item.

How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.

A major transformation that the Swiss watch industry must undergo in order to face the challenges of the 21st century.