Industry trends

Smartwatches forecast 2025

Looking at the last 7 years of this market suggests that the category might reach a plateau in 2025, with 250 million units per year.

Swiss watches forecast 2025

Slow but steady growth forecast from 2020 to 2025 for the Swiss watch industry, despite the pandemic and the Russia-Ukraine conflict.

Brand Equity via Purchase Decision

How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.

Rethinking Watch Distribution

A major transformation that the Swiss watch industry must undergo in order to face the challenges of the 21st century.