We work with brands to re-imagine possibilities, develop solutions that set them apart from competitors and foster meaningful relationships with consumers.
We work with brands to re-imagine possibilities, develop solutions that set them apart from competitors and foster meaningful relationships with consumers.
How Apple established the apple watch as a quasi luxury item.
How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.
A major transformation that the Swiss watch industry must undergo in order to face the challenges of the 21st century.