Insights
The articles below explore ideas that influence how Woodshores approaches product strategy, consumer behaviour and commercial decision-making.
Applications of a man-hours model for qualitative evaluation
December 2022
This framework introduces a man-hours-based valuation model to analyse the real-world affordability of goods and services. By converting prices into equivalent hours of labor, it offers a human-centric lens to assess cost, value perception, and inequality across time and demographics. While grounded in quantitative inputs, it serves qualitative interpretation by revealing how societal changes affect the subjective experience of value, work, and consumption.
Brand equity via purchase Decision
March 2020
This model reframes brand equity not as a static asset, but as a consequence of consumer behaviour—specifically, the decision-making process surrounding repeat purchases. It proposes that brand equity is best observed in moments of trade-off, where buyers actively choose to repurchase a product instead of switching to alternatives. The framework emphasises decision context, alternatives, and intent, offering a more behaviourally grounded and realistic measure of brand value.